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WHAT WE DO
We provide startups, scaleups and SMEs with guidance, strategy, and practical support for content and digital marketing planning and execution.
With Square One, you'll get the expertise, skills development, and writing and editing muscle you need to help your team reach target audiences with authentic, engaging content that gets results.
POPULAR SERVICES
Get tailored advice and support for your unique business priorities—on a project basis or for longer engagements.
Content Marketing
Prioritise content that moves the needle with expert content strategy, content planning, content creation, and quality assurance support.
Research + Analysis
Understand what's working for you, what's not, why, and how to improve—including content audits, user research, brand research, website performance audits, and SEO audits.
Demand-Gen + Lead-Gen
Create awareness in the market with problem-education, SEO, and SEM help. Or attract and capture problem-aware prospects with high-performing targeted campaigns, lead nurture programmes, and marketing automation support.
Messaging Frameworks
Build your go-to-market messaging on audience insights. I work with your iCPs to uncover the key messages, value drivers, and positioning you need to articulate your offering and close deals.
Performance Optimisation
Improve the performance of your website, paid marketing, campaigns, conversion funnels, email engagement, and search with optimisation analysis, advice, and execution.
Fractional Marketing
No internal marketing resource, need help with a little bit of everything, or just want a more flexible arrangement? Enjoy the benefit of my extensive marketing management expertise and experience over 6, 9, or 12 months without the commitment of a full-time hire.
For Your Launch Stage
For Your Growth Stage
For Your Maturity Stage
TESTIMONIALS
Kind words from smart folks I've worked with.
"Thank you so much for your work over the last months. It's clear from the outputs that you 'get' what we do, and we are delighted with the messaging."
"Nobody is better than Shelly at getting to the heart of what you're actually selling and putting that into words that resonate with your audience. She's insightful, creative, and turns research into messaging gold. I also really value the healthy challenge she brings to projects to help our team look at our product in new ways."
"Shelly's a talented copywriter. But more than that, she has a deep understanding of business needs and marketing in general. As a result, she’s well placed to help a technology startup like ours and was a real asset to our team. Can’t recommend working with Shelly enough!"
"Shelly's a multi-skilled content whizz who tackles each new subject with genuine enthusiasm and curiosity. She has a boatload of experience in breaking complex and technical subjects into clear, impactful messages … a muscle all modern companies need to flex. Things always go better when Shelly is around."
